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Lecture: U.S. Global Media and American ‘Soft Power’
November 15, 2018 @ 7:00 pm - 8:30 pm
The St. Olaf College Institute for Freedom and Community will host a lecture by R. Eugene Parta ’62 on U.S. Global Media and American ‘Soft Power’: Cold War Successes, Current Challenges, An Uncertain Future.
The lecture is part of the Institute’s fall series on Patriotism, Nationalism, and the Idea of America.
Parta is the retired director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague. Previously, he was director of Media and Opinion Research of the RFE/RL Research Institute in 1990. He has worked in the field of international broadcasting audience research since 1969. He has been on two occasions a visiting research associate at the Center for International Studies of the Massachusetts Institute of Technology, an Osher Senior Fellow at the Hoover Institution of Stanford University, and a Research Associate of the Institute of European, Russian, and Eurasian Studies at George Washington University.
Parta has written extensively on media use, communications, and public opinion in Central and Eastern Europe and has been a frequent speaker and participant in international academic and professional conferences. He is a member of the Washington Institute of Foreign Affairs and past Chairman of CIBAR (Conference on International Broadcasting Audience Research), which unites international broadcasting audience research units worldwide. Parta was educated at the School of Advanced International Studies of Johns Hopkins University (MA), St. Olaf College (BA), Harvard University, and American University.
More recently, Parta has been an active participant in the public dialogue on reforming U.S. international media. He co-authored “A 21st Century Vision for U.S. Global Media,” published by the Woodrow Wilson International Center for Scholars. Parta is co-editor of “Cold War Broadcasting: Impact on the Soviet Union and Eastern Europe” published by the Central European University Press. His earlier book, “Discovering the Hidden Listener: An Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War,” was published by the Hoover Press at Stanford University in 2007.
Established at St. Olaf in 2014, the Institute for Freedom and Community encourages free inquiry and meaningful debate of important political and social issues among students, faculty, and the general public. To that end, the Institute will sponsor a range of fall programming opportunities, in addition to the lecture series, to further cultivate civil discourse within the context of the liberal arts.