{"id":2536,"date":"2021-03-03T13:17:50","date_gmt":"2021-03-03T19:17:50","guid":{"rendered":"https:\/\/wp.stolaf.edu\/communications\/?page_id=2536"},"modified":"2026-04-14T15:03:55","modified_gmt":"2026-04-14T20:03:55","slug":"social-media-policy-statement","status":"publish","type":"page","link":"https:\/\/wp.stolaf.edu\/communications\/social-media-policy-statement\/","title":{"rendered":"Social Media Policy Statement"},"content":{"rendered":"<div data-modular-content-collection><p><!-- begin-migrated-from-panel-builder --><\/p>\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__micronavbutton panel panel-micronavbutton site-section__bg--default\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"micronavbutton\"\n\t\t>\n\t\n\t    <div class=\"site-section__inner site-section__inner--top-padding-none site-section__inner--bottom-padding-none micronavbutton\">\n\n\t\t\n\t\n\t<div class=\"site-grid site-grid__no-gutters\"\n\t     data-depth=\"0\"\n\t     data-name=\"buttons\"\n\t     data-livetext\n\t>\n\n\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t<a class=\"site-panel__micronavbtn-btn u-bc-cranberry\"\n\t\t\t\t   \thref=\"#\"\n\t\t\t\t   \ttarget=\"\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-label\">Last Updated on August 2, 2021 at 10:44 a.m.<\/span>\n\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-desc\">\n\t\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\n\t<\/div> <!-- .site-grid -->\n\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t<\/div>\n\t\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__wysiwyg panel panel-wysiwyg site-section__bg--default\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"wysiwyg\"\n\t\t>\n\t\n\t\t\t<div class=\"site-section__inner l-wrapper \">\n\t\n\t\n\t\t\n\t\n\t\n\t<div class=\"site-section__content \">\n\t\t<div class=\"site-grid site-grid__wrapper site-grid__wrapper-stagger\"\n\t\t\t data-depth=\"0\"\n\t\t\t data-name=\"columns\"\n\t\t\t data-livetext>\n\n\t\t\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t\t<div class=\"site-panel__wysiwyg-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-content \"\n\t\t\t\t\t\t\t\t data-depth=\"0\"\n\t\t\t\t\t\t\t\t data-index=\"0\"\n\t\t\t\t\t\t\t\t data-autop=\"true\"\n\t\t\t\t\t\t\t\t data-name=\"column_content\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<blockquote>\n<h2><b>Social Media Policy Statement\u00a0<\/b><\/h2>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Social media is an important tool for expression and engagement. Online communication platforms can foster discussion that enriches our community through exploration of differing worldviews, opinions, and ideas. Freedom of expression is central to a liberal arts education, and St. Olaf College is dedicated to encouraging active and civil discussion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The College maintains a policy that aims to support this freedom while discouraging misuse of social media. <\/span><span style=\"font-weight: 400;\">This policy prohibits posts on College-owned social media that are profane, threatening, libelous, unlawfully harassing or discriminatory, or otherwise a violation of law or College policy.<\/span><span style=\"font-weight: 400;\"> The College reserves the right to remove any content that it deems to be harmful in nature or otherwise in violation of law or College policy. In addition, the College may filter out spam or any other obvious advertising content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to enforce this policy, the College will utilize the \u201chide,\u201d \u201cdelete,\u201d \u201carchive,\u201d etc. functions on social media sites to make content visible only to the poster and their followers. The College also reserves the right to delete content, including comments, pictures, and posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Official messages from the College that are relayed on social \u2014\u00a0such as leadership announcements and holiday messages \u2014\u00a0are not a point of discussion and comments will be disabled on these posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">St. Olaf College encourages all users to utilize the \u201creport\u201d links for abusive content in accordance with the Terms of Service standards administered by social media sites. The College may also utilize the \u201creport\u201d option for any users or comments it deems to be in violation of the policy and harmful to the St. Olaf community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the College encourages community members to report comments or posts that potentially violate College policy to the College.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For further information on best use practices for social media, please refer to the following policies:\u00a0<\/span><\/p>\n<p><strong>St. Olaf Trademarks Policy<br \/>\n<\/strong><a href=\"https:\/\/wp.stolaf.edu\/communications\/files\/2019\/10\/St-Olaf-College-Trademarks_2019.pdf\"><span style=\"font-weight: 400;\">https:\/\/wp.stolaf.edu\/communications\/files\/2019\/10\/St-Olaf-College-Trademarks_2019.pdf<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Appropriate Use of Campus Technologies Policy<br \/>\n<\/strong><\/span><a href=\"http:\/\/wp.stolaf.edu\/it\/appropriate-use-of-campus-technologies\/\"><span style=\"font-weight: 400;\">http:\/\/wp.stolaf.edu\/it\/appropriate-use-of-campus-technologies\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Code of Conduct for Students<br \/>\n<\/strong><a href=\"http:\/\/wp.stolaf.edu\/thebook\/code-of-conduct\/\"><span style=\"font-weight: 400;\">http:\/\/wp.stolaf.edu\/thebook\/code-of-conduct\/<\/span><\/a><\/p>\n<p><strong>Code of Conduct for Faculty<br \/>\n<\/strong><a href=\"http:\/\/wp.stolaf.edu\/facultyhandbook\/faculty-handbook-category-3\/\"><span style=\"font-weight: 400;\">http:\/\/wp.stolaf.edu\/facultyhandbook\/faculty-handbook-category-3\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Code of Conduct for Staff \u2014 starts page 51<br \/>\n<\/strong><a href=\"http:\/\/wp.stolaf.edu\/hr\/files\/2012\/11\/Staff-Handbook.pdf\"><span style=\"font-weight: 400;\">http:\/\/wp.stolaf.edu\/hr\/files\/2012\/11\/Staff-Handbook.pdf<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\t\n\t\t<\/div> <!-- .site-grid, .site-grid__wrapper -->\n\t<\/div> <!-- site-section__content -->\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__wysiwyg panel panel-wysiwyg site-section__bg--gray\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"wysiwyg\"\n\t\t>\n\t\n\t\t\t<div class=\"site-section__inner l-wrapper site-section__bg--gray\">\n\t\n\t\n\t\t\n\t\n\t\n\t<div class=\"site-section__content \">\n\t\t<div class=\"site-grid site-grid__wrapper site-grid__wrapper-stagger\"\n\t\t\t data-depth=\"0\"\n\t\t\t data-name=\"columns\"\n\t\t\t data-livetext>\n\n\t\t\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t\t<div class=\"site-panel__wysiwyg-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-content \"\n\t\t\t\t\t\t\t\t data-depth=\"0\"\n\t\t\t\t\t\t\t\t data-index=\"0\"\n\t\t\t\t\t\t\t\t data-autop=\"true\"\n\t\t\t\t\t\t\t\t data-name=\"column_content\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<blockquote>\n<h2><b>Social Media Guidelines<\/b><\/h2>\n<\/blockquote>\n<h5><b>Overview<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Oles are connecting on social media across generations \u2014\u00a0and participating in conversations about their college experience, both positive and negative. It\u2019s the objective of the St. Olaf College social manager to 1) facilitate positive interactions among Oles online, 2) address concerns levied on social media, and 3) anticipate and manage crises that might arise on social media.<\/span><\/p>\n<h5><b>Official accounts<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Official accounts of St. Olaf College include those managed by: St. Olaf College, St. Olaf Admissions, St. Olaf Athletics, and St. Olaf Music. Accounts managed by these full-time staff members are the only ones allowed to use St. Olaf marks and logos.<\/span><\/p>\n<h5><b>Unofficial accounts (student orgs, campus partners, alumni groups)<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">No unofficial account can claim to be an official channel of anything related to St. Olaf College and must include the language \u201cManaged by [FIRST NAME LAST NAME]. Not an official account of St. Olaf College.\u201d Unofficial accounts cannot use St. Olaf marks or logos without expressed permission from St. Olaf College. All unofficial accounts representing St. Olaf College student organizations and campus partners must have their login credentials registered with the St. Olaf College Department of Marketing and Communications (macs@stolaf.edu). Campus partners should not create their own social channels and must request permission before launching and managing their own independent social accounts. Requests will be evaluated by the St. Olaf College Department of Marketing and Communications.<\/span><\/p>\n<h5><b>Misuse of brand<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Do not use St. Olaf\u2019s name to promote or endorse any product, cause, or political party or candidate. Do not manage official or unofficial accounts as if they are your own personal account. Instead, maintain a voice across your channels that is consistent with the personality and values of your identity as a student organization or campus partner.<\/span><\/p>\n<h5><b>Posting schedule<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Do not abandon accounts (which has the effect of making St. Olaf look dusty, abandoned, and careless). Instead, maintain a schedule of posting at least once a week during your active season on campus and once a month while off-campus. Accounts will face deletion if they are inactive for 90 days.<\/span><\/p>\n<h5><b>Do not use St. Olaf marks or logos<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Do not use the St. Olaf shield, logo, or wordmarks on your personal or unofficial social media. St. Olaf Trademark and logo guidelines can be found at: <\/span><a href=\"https:\/\/wp.stolaf.edu\/brand\/\"><span style=\"font-weight: 400;\">https:\/\/wp.stolaf.edu\/brand\/<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\t\n\t\t<\/div> <!-- .site-grid, .site-grid__wrapper -->\n\t<\/div> <!-- site-section__content -->\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3439,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_spp_custom_css":"","footnotes":""},"class_list":["post-2536","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/users\/3439"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":9,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages\/2536\/revisions"}],"predecessor-version":[{"id":6313,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages\/2536\/revisions\/6313"}],"wp:attachment":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/media?parent=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}