{"id":2843,"date":"2021-07-28T03:00:23","date_gmt":"2021-07-28T08:00:23","guid":{"rendered":"https:\/\/wp.stolaf.edu\/communications\/?page_id=2843"},"modified":"2026-03-13T10:50:13","modified_gmt":"2026-03-13T15:50:13","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/wp.stolaf.edu\/communications\/what-we-do\/","title":{"rendered":"What We Do"},"content":{"rendered":"<div data-modular-content-collection>\t\t<div\n\t\tclass=\"site-section site-panel__gettoknow site-panel__get_to_know panel panel-get_to_know site-panel-shape-bbc--teal-navy site-section__content   layout--1-col\"\n\t\tdata-depth=\"\"\n\t>\n\n\t\t\t<div class=\"site-section__inner l-wrapper   layout--1-col\">\n\t\n\t\n\t\n\t<div class=\"site-panel__gettoknow-content stat-count-1\">\n\n\t\t\t\t\t<div class=\"site-panel__gettoknow-intro u-bc-grey-light t-content\">\n\n\t\t\t\t<div class=\"site-panel__gettoknow-bg u-fc-white\">\n\t\t\t\t\t<div class=\"pattern--background\" style=\"--pattern-url: url('https:\/\/wp.stolaf.edu\/communications\/wp-content\/plugins\/st-olaf-gutenberg-blocks\/\/assets\/img\/backgrounds\/pattern-d.svg')\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"p-intro site-panel__gettoknow-desc\" data-depth=\"0\" data-name=\"content\" data-livetext>\n                    \n\t\t\t\t\t<h3><strong>Exploring the essence of the Ole Community<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The MarCom team is structured to partner with various departments to identify the relevant strategies, creative assets, and tactics to meet the college\u2019s objectives. We strive to have a consultative approach so that we understand the challenges or opportunities and have a successful impact and results. Centered within all of this work is the St. Olaf brand.<\/span><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__wysiwyg panel panel-wysiwyg site-section__bg--white\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"wysiwyg\"\n\t\t>\n\t\n\t\t\t<div class=\"site-section__inner l-wrapper site-section__inner--top-padding-none site-section__inner--bottom-padding-none site-section__bg--white\">\n\t\n\t\n\t\t\n\t\n\t\n\t<div class=\"site-section__content stagger-media-contained\">\n\t\t<div class=\"site-grid site-grid__wrapper site-grid__wrapper-stagger\"\n\t\t\t data-depth=\"0\"\n\t\t\t data-name=\"columns\"\n\t\t\t data-livetext>\n\n\t\t\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t\t<div class=\"site-panel__wysiwyg-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-content \"\n\t\t\t\t\t\t\t\t data-depth=\"0\"\n\t\t\t\t\t\t\t\t data-index=\"0\"\n\t\t\t\t\t\t\t\t data-autop=\"true\"\n\t\t\t\t\t\t\t\t data-name=\"column_content\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4384\" data-permalink=\"https:\/\/wp.stolaf.edu\/communications\/what-we-do\/marcom_ops-revised_aug232x\/\" data-orig-file=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2023\/08\/marcom_ops-revised_Aug23%402x.png?fit=1575%2C1551&amp;ssl=1\" data-orig-size=\"1575,1551\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marcom_ops-revised_Aug23@2x\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2023\/08\/marcom_ops-revised_Aug23%402x.png?fit=1024%2C1008&amp;ssl=1\" class=\"aligncenter wp-image-4384 size-large\" src=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2023\/08\/marcom_ops-revised_Aug23%402x.png?resize=1024%2C1008&#038;ssl=1\" alt=\"Marketing &amp; Communications (aka Marcom) infographic outlining the department's operations and areas of expertise.\" width=\"1024\" height=\"1008\" \/><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\t\n\t\t<\/div> <!-- .site-grid, .site-grid__wrapper -->\n\t<\/div> <!-- site-section__content -->\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__wysiwyg panel panel-wysiwyg site-section__bg--gray\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"wysiwyg\"\n\t\t>\n\t\n\t\t\t<div class=\"site-section__inner l-wrapper site-section__bg--gray\">\n\t\n\t\n\t\t\t\t\t<header class=\"site-section__header\">\n\n\t\t\t\t<h2 class=\"site-section__title site-section__title--center site-section__title--sm\" id=\"content-editorial\" data-name=\"title\" data-livetext data-depth=\"0\" data-index=\"0\">Content &amp; Editorial<\/h2>\n\n\t\t\t<\/header>\n\t\t\n\t\n\t\n\t<div class=\"site-section__content \">\n\t\t<div class=\"site-grid site-grid__wrapper site-grid__wrapper-stagger\"\n\t\t\t data-depth=\"0\"\n\t\t\t data-name=\"columns\"\n\t\t\t data-livetext>\n\n\t\t\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t\t<div class=\"site-panel__wysiwyg-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-content \"\n\t\t\t\t\t\t\t\t data-depth=\"0\"\n\t\t\t\t\t\t\t\t data-index=\"0\"\n\t\t\t\t\t\t\t\t data-autop=\"true\"\n\t\t\t\t\t\t\t\t data-name=\"column_content\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<h5><span style=\"font-weight: 400;\">The MarCom team tells the story of St. Olaf and its community through written profiles, video, photography, and other media elements. This content, developed in collaboration with partners across campus, is shared on the college\u2019s web page; social media channels; weekly internal e-newsletter for faculty, staff, and students (Ole Insider); e-newsletter for alumni and parents (Ole Notes); e-newsletter for prospective students (Ole Update); St. Olaf Magazine; and other publications and projects. All of our editorial content works to support the college\u2019s <\/span><strong><a href=\"https:\/\/wp.stolaf.edu\/about\/mission\/\">mission<\/a><\/strong><span style=\"font-weight: 400;\"> and <\/span><strong><a href=\"https:\/\/wp.stolaf.edu\/brand\/\">brand<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/h5>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\t\n\t\t<\/div> <!-- .site-grid, .site-grid__wrapper -->\n\t<\/div> <!-- site-section__content -->\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__micronavbutton panel panel-micronavbutton site-section__bg--default\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"micronavbutton\"\n\t\t>\n\t\n\t    <div class=\"site-section__inner site-section__inner--top-padding-none site-section__inner--bottom-padding-none micronavbutton\">\n\n\t\t\n\t\n\t<div class=\"site-grid site-grid__no-gutters\"\n\t     data-depth=\"0\"\n\t     data-name=\"buttons\"\n\t     data-livetext\n\t>\n\n\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t<a class=\"site-panel__micronavbtn-btn u-bc-cranberry\"\n\t\t\t\t   \thref=\"https:\/\/wp.stolaf.edu\/news\/\"\n\t\t\t\t   \ttarget=\"_self\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-label\">Current News<\/span>\n\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-desc\">\n\t\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t<a class=\"site-panel__micronavbtn-btn u-bc-teal\"\n\t\t\t\t   \thref=\"https:\/\/wp.stolaf.edu\/magazine\"\n\t\t\t\t   \ttarget=\"_self\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-label\">St. Olaf Magazine<\/span>\n\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-desc\">\n\t\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\t\t\t<div class=\"site-grid__col\">\n\t\t\t\t<a class=\"site-panel__micronavbtn-btn u-bc-purple\"\n\t\t\t\t   \thref=\"https:\/\/wp.stolaf.edu\/communications\/social-media\/\"\n\t\t\t\t   \ttarget=\"_self\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-label\">Our Social Media<\/span>\n\n\t\t\t\t\t<span class=\"site-panel__micronavbtn-btn-desc\">\n\t\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div> <!-- .site-grid__col -->\n\t\t\n\t<\/div> <!-- .site-grid -->\n\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t<\/div>\n\t\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__imagetext panel panel-imagetext site-section__bg--normal\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"imagetext\"\n\t\t>\n\t\n\t\t<div class=\"site-section__inner site-section__inner--no-padding\">\n\n\t\n\t\n\t<div class=\"site-grid site-grid__no-gutters  site-panel__imgtxt-img-left\">\n\t\t<div class=\"site-grid__col\">\n\t\t\t\t\t\t\t\n\t<figure  class=\"c-image c-image--rect\"><img decoding=\"async\" class=\"\" alt=\"FallShots17-134\" src=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/07\/FallShots17-134.jpg?resize=820%2C600&#038;ssl=1\" sizes=\"(min-width: 1260px) 1260px, 100vw\" srcset=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/07\/FallShots17-134.jpg?resize=520%2C300&#038;ssl=1 520w, \nhttps:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/07\/FallShots17-134.jpg?resize=820%2C600&#038;ssl=1 820w, \nhttps:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/07\/FallShots17-134.jpg?resize=1120%2C900&#038;ssl=1 1120w\" loading=\"lazy\" \/><\/figure>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"site-grid__col site-grid__col-safari-fix\">\n\t\t\t<div class=\"site-panel__imgtxt-content\">\n\t\t\t\t\n<div class=\"c-text\">\n\n\t\n\n\t\t\t<div class=\"c-text__desc t-content\" data-depth=\"0\" data-name=\"content\" data-autop=\"true\" data-livetext>\n\t\t\t<h3><strong>Media Relations<\/strong><\/h3>\n<p>Through the Director of Public Relations, the Office of Marketing and Communications serves as the principal point of contact between mainstream and online media and the college: responding to media inquiries, providing background information for reporters\u2019 investigations, arranging interviews with St. Olaf administrators or faculty, and working with faculty, staff, and students in getting the word out about St. Olaf activities and accomplishments.<\/p>\n<p>Media inquiries and campus questions regarding media relations should be directed to <strong>Kat Dodge<\/strong>, Director of\u00a0 Public Relations, telephone: 507-786-3444; email:<a href=\"mailto:dodge2@stolaf.edu\"><em> dodge2@stolaf.edu<\/em><\/a><\/p>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\n\n\n\t\t\t<div\n\t\t\tclass=\"site-section site-panel__imagetext panel panel-imagetext site-section__bg--default\"\n\t\t\tdata-depth=\"\"\n\t\t\tdata-js-panel=\"imagetext\"\n\t\t>\n\t\n\t\t<div class=\"site-section__inner site-section__inner--no-padding\">\n\n\t\n\t\n\t<div class=\"site-grid site-grid__no-gutters  site-panel__imgtxt-img-right\">\n\t\t<div class=\"site-grid__col\">\n\t\t\t\t\t\t\t\n\t<figure  class=\"c-image c-image--rect\"><img decoding=\"async\" class=\"\" alt=\"FSR_7629\" src=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/09\/FSR_7629.jpg?resize=820%2C600&#038;ssl=1\" sizes=\"(min-width: 1260px) 1260px, 100vw\" srcset=\"https:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/09\/FSR_7629.jpg?resize=520%2C300&#038;ssl=1 520w, \nhttps:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/09\/FSR_7629.jpg?resize=820%2C600&#038;ssl=1 820w, \nhttps:\/\/i0.wp.com\/wp.stolaf.edu\/communications\/files\/2021\/09\/FSR_7629.jpg?resize=1120%2C900&#038;ssl=1 1120w\" loading=\"lazy\" \/><\/figure>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"site-grid__col site-grid__col-safari-fix\">\n\t\t\t<div class=\"site-panel__imgtxt-content\">\n\t\t\t\t\n<div class=\"c-text\">\n\n\t\n\n\t\t\t<div class=\"c-text__desc t-content\" data-depth=\"0\" data-name=\"content\" data-autop=\"true\" data-livetext>\n\t\t\t<h3><strong>Creative Approach<\/strong><\/h3>\n<p>The Creative team works diligently to help our campus partners achieve their goals. We follow a detailed process that allows us to support your projects while maintaining standards of excellence and authenticity.<\/p>\n\n\t\t<\/div>\n\t\n\t\t\t<a\n\t\t   \tclass=\"cta\"\n\t\t\thref=\"https:\/\/wp.stolaf.edu\/communications\/creative-approach\/\"\n\t\t   \ttarget=\"\"\n\t\t>\n\t\t\tLearn More\n\t\t<\/a>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3511,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_spp_custom_css":"","footnotes":""},"class_list":["post-2843","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages\/2843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/users\/3511"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/comments?post=2843"}],"version-history":[{"count":82,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages\/2843\/revisions"}],"predecessor-version":[{"id":6268,"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/pages\/2843\/revisions\/6268"}],"wp:attachment":[{"href":"https:\/\/wp.stolaf.edu\/communications\/wp-json\/wp\/v2\/media?parent=2843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}