St. Olaf Magazine has a fresh online presence
St. Olaf College’s award-winning St. Olaf Magazine has a new website specifically designed to bring the beloved publication to life on all digital platforms — from laptops to tablets to mobile devices.
The site better enables Oles to read the magazine’s stories online, with the added bonus of web-exclusive content that will bring the sights and sounds of the people and places profiled to life even more fully.
Have no fear, hardcopy lovers: the print edition of the magazine isn’t going anywhere. The enhanced online version of the magazine will continue to complement the print edition.
First published in 1936 as the St. Olaf College Bulletin, St. Olaf Magazine has showcased the strengths of the college, its alumni, students, faculty, and programs for more than 80 years. The magazine’s online presence began in 2003 and, as technology evolved, so too did the digital version of St. Olaf Magazine, from single PDFs to the Zmags publishing platform.
“It’s been an exciting journey,” says longtime St. Olaf Magazine Editor Carole Leigh Engblom. “Over time, technology and social media have changed the way in which we view our traditional print publications. There’s so much more that we can now offer. With stories by some of the best Twin Cities writers and photos from around the world, we now have an opportunity to offer an enhanced digital version of St. Olaf Magazine that enables readers to have a deeper, more interactive experience with these stories.”
Technology and social media have changed the way in which we view our traditional print publications. There’s so much more that we can now offer.St. Olaf Magazine Editor Carole Leigh Engblom
Web extras may include links to lectures, art exhibits, concerts, videos, international study blogs, alumni achievements, and much more. “By offering an online edition that enables readers to have this kind of experience, the goal of strengthening personal connections to the college can be better realized,” says Engblom.
Published three times a year with a readership of approximately 42,000, St. Olaf Magazine has won dozens of awards from the Minnesota Magazine and Publishing Association for overall excellence, design, writing, and photography.
The Winter 2019 issue focuses on health care, both the ways in which the college supports students who are called to a career in health care and how alumni in health care professions are making a difference in the world. Previous St. Olaf Magazine issues have included stories on global engagement, women in science, immigration, sailing Lake Superior, animation and illustration, saving the white pine, international photo essays, and much more.