Brand Architecture

The St. Olaf Brand
Identity System
Brand Architecture

Sub-brands and Brand Extensions

Our brand architecture is a hierarchy that defines how the St. Olaf brand is structured and how the sub-brands reinforce the core purpose of the main St. Olaf brand.

For departments, offices, and divisions

We use lockups for entities that closely align with St. Olaf and have descriptive names.

Our touring ensembles sub-brands identities consistently convey and align with our primary St. Olaf brand, as a lockup. These are the only sub-brands to use Calluna across the logotype, rather than a mix of Calluna and Calluna Sans.

OFFICIAL Lockups ASSETS

Descriptive Lockups

Ensembles Lockups

For centers and institutes

For entities with separate, unique names, we have two options of descriptive sub-brands that align them to the master St. Olaf brand identity.

These are the only ones that might have a different color.

OFFICIAL Sub-Brand files

Primary sub-brand option

The first is the primary option when both St. Olaf and the organization need to be represented.

Secondary sub-brand option

The second option is meant for internal or other uses where the St. Olaf name is already represented.

Consistency and Composition

Several versions of our logo exist for use in different situations and layouts.

The horizontal stacked logo is a preferred logo (Primary logo) — but when the layout requires simplicity, the vertical or horizontal secondary forms can be used as long as no modifications are made and brand consistency is met.

Secondary Vertical Version

Secondary Horizontal Version

Brand Foundation Who we are, what we say, and how we act.

The St. Olaf Brand Homesite for the St. Olaf College brand

Identity System How we make our brand remarkable