Our brand platform allows us to more consistently convey the strengths of the St. Olaf brand and build equity over time with our key stakeholders. This work serves as a foundation and springboard for us to reflect the value of our brand and authentically reflect what makes St. Olaf unique.
Our Mission
Why we exist and what we aspire to as an organization.
St. Olaf College challenges students to excel in the liberal arts, examine faith and values, and explore meaningful vocation in an inclusive, globally engaged community nourished by Lutheran tradition.
Our Brand Position
A succinct way to communicate the value we offer and what differentiates us.
Our community develops individuals of action and substance who will shape the world.
Benefits & Reasons to Believe
St. Olaf offers challenge and opportunity in a supportive environment. We challenge students academically and provide opportunities to excel and contribute to the community.
Reasons to Believe: Tradition of academic excellence. St. Olaf College consistently ranks among the top baccalaureate institutions in the United States in the number of graduates who go on to earn doctoral degrees. St. Olaf is a top producer of Fulbright international fellows and other prestigious award recipients such as Goldwater undergraduate science scholars.
An environment that fosters curiosity. Oles are taught, supported, and mentored by a world-class faculty and staff. We know that a great teacher or mentor has the ability to change a life. St. Olaf professors care deeply about their students and the topics they are teaching, classes where you can see the light bulbs go on, and stay on.
Opportunities to engage and excel. With over 200 clubs and organizations, St. Olaf has many opportunities for students to participate and grow beyond just the classroom experience.