Master Brand
The mark creates an identity that speaks with a Minnesota Lutheran reserve, but with a little more volume behind the Ole pride.
The logo should appear in black and gold whenever possible. Alternative options are used when production limitations prevent the use of the two-color options. The following options included in this guide are the one-color options approved for the logo and text: PMS 131, black and white.
To download the official logos and other graphic assets, use the links provided along with this guide.
Horizontal Stacked Version (Primary Logo)
Sub-brands and Brand Extensions
For all departments, centers, and organizations
Learn how the St. Olaf brand is structured, how St. Olaf various entities relate to and support each other, and how the sub-brands and other brand extensions reflect and reinforce the core purpose of the master St. Olaf College brand.
Consistency and Composition
Several versions of our logo exist for use in different situations and layouts.
The horizontal stacked logo is a preferred logo (Primary logo) — but when the layout requires simplicity, the vertical or horizontal secondary forms can be used as long as no modifications are made and brand consistency is met.
Secondary Vertical Version
Secondary Horizontal Version
Incorrect Uses
The main and secondary logos can not be tilted, have a shadow, be stretched, or change its color composition. Only official art files are to be used to represent the official logo. Please reach out the Marketing and Communications office at marcom@stolaf.edu if you have questions.
Live Area
There needs to be adequate space around the logo in order to retain impact and quality. This live area pertains to all parts comprising our identity system.
Minimum Size
For print, all logos should be no smaller than one inch. Whereas for screen the minimum size varies depending on the logo version. This cannot be less than 50 pixels for horizontal versions, 175 pixels for the horizontal stacked version, and 150 pixels for vertical version.
Marks and Other Assets
The Lion Incorrect Uses
Only use the official, unaltered version of the lion. The lion cannot be used to replace the shield in the St. Olaf Logo. Please reach out the Marketing and Communications office at marcom@stolaf.edu if you have questions.
Typography and Colors
Typography can strongly affect how people react to a design and other communications. Consistent use of a chosen typeface can be just as important as the use of color or images in solidifying a professional brand. Thoughtful use of typography allows a brand to evoke emotion and convey the tone of the brand.
The St. Olaf typeface, Calluna, is reflected in the logo to create a seamless look and feel. Calluna is an Open Font type family with both serif and sans serif fonts in multiple weights. Supports multiple languages, ligatures, small caps, fractions, superscripts, and subscripts.
Colors
Our color palette tells the story of St. Olaf’s history and tradition and tells the story with a renewed zest that reaches beyond the ordinary with bright and vibrant colors. As no two Oles are the same, these colors show individuality while also working together to express a common community of adventurers, thinkers, and doers.
Our color range reflects our visual storytelling. The colors provide a palette that can be used to appeal to a range of audiences and convey different tones within the same unified look and feel.
Graphic Elements
Boe Beams Patterns
Patterns are used to add depth and motion while reinforcing the angles of the Boe Beams. Inspired by the classic Scandinavian chevron design, it projects motion and a landscape with rolling hills.
The Boe Beams always have two strong, supporting parts — both moving inward, creating an overlap — and outward beyond the boundaries of the page. These parts always work together, always touch — as the merging of academic rigor and innovation with tradition and community.
Structural elements can be placed anywhere on the page as long as the two angles of the Boe Beams are identifiable. The negative space is always a 109-degree angle.