Language related to identity is dynamic and constantly evolving; research if you are unsure about what words to use to describe identities or communities, a best practice is to consult with members of the community you’re referencing.
Communities are not monoliths; be prepared to encounter multiple ways to reference a particular group or identity (e.g., “LGBTQIA” and “queer”). Again, the best way to navigate this situation is to be in consultation and authentic relationship with underrepresented communities.
The Diversity Style Guide is a helpful guide that includes terms and phrases related to race/ethnicity; religion; sexual orientation; gender identity; age and generation; drugs and alcohol; and physical, mental and cognitive disabilities.
Visual Representation
Remember that visual representation is only one (of many) different ways to send messages about diversity, equity and inclusion.
For some, diversity is synonymous with race/ethnicity, and sometimes gender, so images of people of color become the main way to visually represent diversity. While images of people of color are absolutely important, using only these images can be tokenizing and can represent too narrow a view of equity and diversity.
Think creatively about how you can visually communicate equity and diversity. Consider other options, including:
Images of signs, spaces, flags, rallies, classrooms, books, etc. — not just individual people;
How to represent those with “invisible” identities (LGBTQIA people, people with non- apparent disabilities, etc.);
How to represent those with privileged identities (our allies) who have a commitment to equity and diversity
Using words and text to complement your visual images
Be attentive to how you select photos and videos and the subjects within them. As you select photos, think through the principle behind the photo: Is it possible to name and give voice to the individuals in the photos (see ethical storytelling below)? Is power/agency being given to one person in the photo over another?
The visual storytelling: Does everyone in every photo in a single email look the same when there is an opportunity to feature more diversity in race, body type, physical ability, age? If there is diversity within the photo, what is the subliminal messaging around the power dynamic being displayed? Is this what you want to convey?
As a general policy, St. Olaf does not use stock photography. There are rare instances when stock photography is needed, but our preference is to use photography that authentically represents our community.
Emojis, Icons, and Illustrations
When communicating with a universal audience, use the non-gendered versions and the default yellow color. You should always keep diversity and inclusion in mind when using icons or illustrations of people. Consider not only race and ethnicity but also gender, religion, disability, age, etc.
Accessibility Guidelines
Accessibility Guidelines
To ensure our print and digital executions are accessible — and clearly convey information to our audience — certain considerations should be made in the creative process. These resources provide helpful information on accessibility standards: