Response Rate Factors
Obtaining an adequate response rate depends in part on deciding what constitutes an adequate response rate for the specific purposes of your questionnaire. Factors such as the motivation of the sample population, method of administration utilized, and representativeness of the population are important to take into consideration.
Response Rate Strategies
The success of even the most carefully crafted questionnaire depends upon the response rate it generates. Influencing the tendency of a sample population to complete a questionnaire can be achieved using a variety of tactics, including using pre-mails and reminders, making a case for the usefulness of results, choosing an effective window of time, and offering incentives to those who complete the questionnaire.