The House of O
Shaping Identity, Branding, and Outreach for Residence Life

The House of O is a student staff team dedicated to supporting identity, branding, and outreach within the Office of Residence Life. Through consistent messaging, creative materials, and strategic engagement efforts, the team helps shape how the department connects and communicates with students.
The Identity, Branding & Outreach Manager is an innovative student leader responsible for building a vibrant, welcoming residential experience. This role directs the members of the House of O: Creative Branding & Fashion Assistant, Housing Outreach Ambassador, and Visual Content Identity Assistants (Graphic Designer, Videographer, Photographer).
The Creative Branding & Fashion Assistant will work closely with the Resident Life staff to develop unique and engaging events that foster a sense of community and contribute to the overall well-being of students living on campus. Creating new and innovative event concepts that match Resident Life’s aims and values and contribute to a dynamic campus community.
This position serves as a peer communication resource to residents and support for the Residence Life Team. Understanding the unique blend of skills and qualities that empower an individual in the role of a housing ambassador assistant is critical to fostering effective brand representation. These individuals not only carry a sense of responsibility towards the brands they partner with, but also embody traits like adaptability and knowledgeability that set them apart as influential promoters in today’s ever-evolving market landscape.
The Graphic Designer Assistant provides graphic design support for the Residence Life Team. Secondary support will be provided for social media engagement and strategy, website management, and visual asset content. The position acts as a representative for Residence Life. The individual will do the following: create, support, and integrate themselves into the office’s branding through physical, visual, and social media content. The position requires an individual to demonstrate extroverted characteristics and have the ability to engage in verbal and electronic dialogue to demonstrate the value of on-campus living.
This position provides photography/videography support for the Residence Life Team. Secondary support will be provided for social media engagement and strategy, website management, and visual asset content through photography and or videography. The position acts as a representative for Residence Life. The individual will do the following: create, support, and integrate themselves into the office’s branding through physical, visual, and social media content. The position requires an individual to demonstrate extroverted characteristics and have the ability to engage in verbal and electronic dialogue to demonstrate the value of on-campus living.
Our Signature Experiences

Residence Life Outreach & Engagement
The House of O team facilitates tabling and outreach events throughout the academic year to highlight and celebrate the on-campus living experience. Key engagements include Admitted Students Day, on-campus employment fairs, Residence Life January Term H.O.M.E. programs, and more. These efforts promote resources, encourage student involvement, and support meaningful connections within the residential community.

The Smoothie Bike
The Smoothie Bike Event is one of Residence Life’s most popular interactive programs, typically held in Buntrock Crossroads. Students create their own smoothie while powering the blender through pedaling. This high-energy event combines wellness, fun, and community connection into one refreshing experience you won’t want to miss.

Mohn: Games & Talk Night
Games & Talk Night is a weekly Wednesday evening program held at Mohn Hall as part of the First-Year Neighborhood Experience. First-year students are invited to gather, play games, and engage in meaningful conversation in a relaxed and welcoming environment designed to build community and connection.

The Duck Day!
First launched in 2023, Duck Day is a campus-wide favorite where 200 ducks are hidden across St. Olaf’s campus. Students who find a duck can bring it to the Ytterboe Main Lounge to redeem a prize. This initiative encourages campus exploration, participation, and community engagement in a fun and interactive format.
The O Boutique

The O Boutique
A Residence Life initiative launched in 2025 that promotes sustainability and community sharing. Donation racks are placed in residence halls, allowing students to contribute gently used clothing items at their convenience. All collected items are gathered and made available at The O Boutique (Ytterboe Hall, Room 046). The boutique functions as a free, student-supported clothing space, where all items are donated by members of the St. Olaf community. Students are welcome to browse and select items at no cost. Opening details and updates are shared through Residence Life newsletter communications.

House of O Spring Fashion Show: The Conscious Collective
The House of O is excited to present its first-ever Spring Fashion Show in April 2026, featuring upcycled and sustainable designs sourced from The O Boutique. This event highlights creativity, sustainability, and student expression through fashion. Join us for The Conscious Collective: Sewn with Purpose, and support your fellow Oles as they showcase innovative, upcycled designs that celebrate sustainability and style.
Spring 2026 Fashion Show
The Conscious Collective…Sewn with Purpose.




















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