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Brad Hoff

Brad Hoff '89
Director of Engagement, Alumni and Parent Relations

Brad strategically leads the Alumni and Parent Relations team as they engage alums, parents and friends of the college in the life of St. Olaf.

Sheri Eichhorn

Sheri Eichhorn
Chapter Events Coordinator

Sheri is responsible for managing events and activities for local and regional alumni chapters. including the database management. She also processes most of the email communication for the department.

Matt Gustafson

Matthew Gustafson
Associate Director

Matt leads reunion planning efforts for the youngest reunion years: the 10th, 15th and 20th reunions. Matt also collaborates on events with alumni and friends of the college in the Denver and New York chapters.

Mary Parsons

Mary Parsons
Office Coordinator

Mary is responsible for the daily management of the office. She helps with reunion, homecoming and family weekend, alumni awards, and budget reconciliations.

Emma Peaslee
Assistant Director

Emma coordinates reunion planning efforts for 30th, 40th, 45th, 55th, 60th, 65th, and 70th reunions. She collaborates on events with alumni and friends of the college in the St. Louis and Boston chapters, as well as assists with social media.

Kelly Vikla

Kelly Vikla '82, P'17
Associate Director

Kelly coordinates alumni events in the DC, San Francisco, San Diego and Los Angeles area chapters. Kelly is excited to collaborate with other alumni on the 30th, 35th, 40th, and 45th class reunions. She also organizes the Black and Gold Gala.