Approach to Editorial

The Marketing and Communications (MarCom) team tells the story of St. Olaf and its community through written profiles, video, photography, and other media elements. This content, developed in collaboration with partners across campus, is shared on the college’s web page; social media channels; weekly internal e-newsletter for faculty, staff, and students (Ole Insider); e-newsletter for alumni and parents (Ole Notes); e-newsletter for prospective students (Ole Update); St. Olaf Magazine; and other publications and projects.

All of our editorial content works to support the college’s mission statement and brand position.

Our Mission 
St. Olaf College challenges students to excel in the liberal arts, examine faith and values, and explore meaningful vocation in an inclusive, globally engaged community nourished by Lutheran tradition.
Our Brand Position
Developing individuals of action and substance who will shape the world.