When it comes to social media, St. Olaf needs to be accurately represented by its official channels and those managed by our campus partners, students, and alumni.
Social media is our most visible and influential messaging tool. It holds value for alumni and the current campus community as well as the people who may become applicants, donors, parents, and fans of this college. Therefore, St. Olaf social media accounts must a) have a point of view that reflects our values and b) consistently showcase our authentic selves.
It’s unacceptable for St. Olaf to be represented as dusty, abandoned, or careless. That’s not us.