Social Media

When it comes to social media, St. Olaf needs to be accurately represented by its official channels and those managed by our campus partners, students, and alumni.

Social media is our most visible and influential messaging tool. It holds value for alumni and the current campus community as well as the people who may become applicants, donors, parents, and fans of this college. Therefore, St. Olaf social media accounts must a) have a point of view that reflects our values and b) consistently showcase our authentic selves.

It’s unacceptable for St. Olaf to be represented as dusty, abandoned, or careless. That’s not us.

St. Olaf Social Media Policy

Social Media Guidelines

Official Hashtags

School pride:



#DefendTheHill (football)


#CelebrateOles (formerly #OleGala)
#OleGrad19, #OleGrad07, etc.


#StOlaf2021, #StOlaf2002, etc.

Instagram Takeovers

Instagram takeovers are an optional way for student orgs, departments, individuals, and key members of campus to share information about what matters to them at St. Olaf College.

Contact Sarah Morean directly for more information:

Instagram takeover participants are expected to:

  • Have a specific event or topic to promote
  • Only contribute using the stories feature of Instagram
  • Share at least 10 stories throughout the day
  • Adhere to the college code of conduct
  • Start and end with a selfie video
  • Share a direct line of contact (cell phone number) with Sarah Morean in case of emergency