Social Media

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Social Media

When it comes to social media, St. Olaf needs to be accurately represented by its official channels and those managed by our campus partners, students, and alumni.

Social media is our most visible and influential messaging tool. It holds value for alumni and the current campus community as well as the people who may become applicants, donors, parents, and fans of this college. Therefore, St. Olaf social media accounts must a) have a point of view that reflects our values and b) consistently showcase our authentic selves.

It’s unacceptable for St. Olaf to be represented as dusty, abandoned, or careless. That’s not us.

St. Olaf Social Media Policy

Campus partners include:

Departments
Offices
Services

Campus partners should not start their own independent social media accounts without first obtaining permission from St. Olaf’s Department of Marketing and Communications.

Additionally, accounts representing St. Olaf College must be updated frequently, be visually interesting, and accurately represent the college’s overall mission. Note that, in most cases, campus partners should play into the main St. Olaf social channels rather than start their own independent accounts. This can be done by working directly with the Social Media Strategist (contact info below).

Campus partners who maintain independent social accounts are expected to:

Hire for social media competencies and add this responsibility into at least one job description
Maintain a record of login information that can easily be transferred between staff members
Maintain the minimum number of accounts necessary to meet the objectives of your unit
Post at least once a week during the “busy season” (i.e. school year) and once a month during the “slow season” (i.e. summer)

Ideally, campus partners will also:

Maintain a point of contact for social in that department and meet regularly 1:1 with the Social Media Strategist to identify content opportunities for the college’s main social channels

Find your alumni group on Facebook.

Official alumni groups should meet the following criteria:

Connect to the main St. Olaf account for that platform (i.e. featured group on LinkedIn or linked group on Facebook)
Share admin responsibilities across multiple users
Promote a fun, collegial atmosphere
Delete offensive or inflammatory comments

All other alumni groups should include this language in their profiles: “Not an official group of St. Olaf College.”

Approved hashtags for all alumni:

Class year: #StOlaf2018, #StOlaf2002, #StOlaf1959, etc.
Reunion: #StOlafReunion
Show your Ole pride! #UmYahYah
Black and Gold Gala: #OleGala

Note: suggest opportunities — or self-nominate — for Instagram takeovers throughout the school year by contacting the Assistant Director for Digital Communications (contact info below).

Official student organizations registered with the St. Olaf Student Organization Committee are expected to meet the following criteria when using social media:

Post at least once a week to your account during the school year and at least once a month during breaks
1. Accounts should not appear neglected or abandoned
Ideally, maintain just one account for your org
1. Many orgs have trouble maintaining multiple accounts
Official St. Olaf logos and branding are not allowed in your org’s profile image. Please view the college’s statement on trademark infringement for more information
Have a succession plan in place to ensure that the next class of students can take over your org’s social media presence
Adhere to the rules laid out in the Student Code of Conduct. Your account should not depict students in danger, use inappropriate or defamatory language, document substance use, etc.
Accounts that are neglected, abandoned, or found in violation of the Student Code of Conduct will receive a warning from the Social Media Strategist, and may face deletion

School pride:

#UmYahYah
#FramFram
#OlesCanOlesWill

Athletics:

#OlePride
#DefendTheHill (football)

Events:

#StOlafChristmasFest
#StOlafReunion
#CelebrateOles (formerly #OleGala)
#OleGrad19, #OleGrad07, etc.
#OlesDecide

Other:

#MetAtStOlaf
#FutureOles
#OleOrg🦁
#StOlaf2021, #StOlaf2002, etc.
#OlesOffCampus
#OleAchievers
#InnovativeOles
#StOlafSpring
#StOlafSummer
#StOlafFall
#StOlafSnow
#StOlaf

Instagram takeovers are an optional way for student orgs, departments, individuals, and key members of campus to share information about what matters to them at St. Olaf College.

Contact Victoria Campbell directly for more information: campbe8@stolaf.edu

Instagram takeover participants are expected to:

Have a specific event or topic to promote
Only contribute using the stories feature of Instagram
Share at least 10 stories throughout the day
Adhere to the college code of conduct
Start and end with a selfie video
Share a direct line of contact (cell phone number) with Victoria Campbell in case of emergency

Victoria Campbell

Social Media Strategist; Assistant Swimming Coach

Tomson Hall 21

P507-786-3714

Ecampbe8@stolaf.edu

Official Hashtags

Instagram Takeovers

Contact

Victoria Campbell