Social Media

Campus partners include:

• Departments
• Offices
• Services

Campus partners should not start their own independent social media accounts without first obtaining permission from St. Olaf’s Department of Marketing and Communications.

Additionally, accounts representing St. Olaf College must be updated frequently, be visually interesting, and accurately represent the college’s overall mission. Note that, in most cases, campus partners should play into the main St. Olaf social channels rather than start their own independent accounts. This can be done by working directly with the Assistant Director of Digital Communications (contact info below).

Campus partners who maintain independent social accounts are expected to:

• Hire for social media competencies and add this responsibility into at least one job description
• Maintain a record of login information that can easily be transferred between staff members
• Maintain the minimum number of accounts necessary to meet the objectives of your unit
• Post at least once a week during the “busy season” (i.e. school year) and once a month during the “slow season” (i.e. summer)

Ideally, campus partners will also:

• Maintain a point of contact for social in that department and meet regularly 1:1 with the Assistant Director of Digital Communications to identify content opportunities for the college’s main social channels

Find your alumni group on Facebook.

Official alumni groups should meet the following criteria:

• Connect to the main St. Olaf account for that platform (i.e. featured group on LinkedIn or linked group on Facebook)
• Share admin responsibilities across multiple users
• Promote a fun, collegial atmosphere
• Delete offensive or inflammatory comments

All other alumni groups should include this language in their profiles: “Not an official group of St. Olaf College.”

Approved hashtags for all alumni:

• Class year: #StOlaf2018, #StOlaf2002, #StOlaf1959, etc.
• Reunion: #StOlafReunion
• Show your Ole pride! #UmYahYah
• Black and Gold Gala: #OleGala

Note: suggest opportunities — or self-nominate — for Instagram takeovers throughout the school year by contacting the Assistant Director for Digital Communications (contact info below).

Official student organizations registered with the St. Olaf Student Organization Committee are expected to meet the following criteria when using social media:

• Post at least once a week to your account during the school year and at least once a month during breaks
  1. Accounts should not appear neglected or abandoned
• Ideally, maintain just one account for your org
  1. Many orgs have trouble maintaining multiple accounts
• Official St. Olaf logos and branding are not allowed in your org’s profile image. Please view the college’s statement on trademark infringement for more information
• Have a succession plan in place to ensure that the next class of students can take over your org’s social media presence
• Adhere to the rules laid out in the Student Code of Conduct. Your account should not depict students in danger, use inappropriate or defamatory language, document substance use, etc.
• Accounts that are neglected, abandoned, or found in violation of the Student Code of Conduct will receive a warning from the Assistant Director of Digital Communications, and may face deletion