What We Do
Exploring the essence of the Ole Community
The MarCom team is structured to partner with various departments to identify the relevant strategies, creative, and tactics to meet the college’s objectives. We strive to have a consultative approach so that we understand the challenges or opportunities and have a successful impact and results. Centered within all of this work is the St. Olaf brand.
The MarCom team tells the story of St. Olaf and its community through written profiles, video, photography, and other media elements. This content, developed in collaboration with partners across campus, is shared on the college’s web page; social media channels; weekly internal e-newsletter for faculty, staff, and students (Ole Insider); e-newsletter for alumni and parents (Ole Notes); e-newsletter for prospective students (Ole Update); St. Olaf Magazine; and other publications and projects. All of our editorial content works to support the college’s mission and brand.
Through the Director of Public Relations, the Office of Marketing and Communications serves as the principal point of contact between mainstream and online media and the college: responding to media inquiries, providing background information for reporters’ investigations, arranging interviews with St. Olaf administrators or faculty, and working with faculty, staff, and students in getting the word out about St. Olaf activities and accomplishments.
Media inquiries and campus questions regarding media relations should be directed to Erin Golden, Director of Public Relations, telephone: 507-786-3444; email: email@example.com
The Creative team works diligently to help our campus partners achieve their goals. We follow a detailed process that allows us to support your projects while maintaining standards of excellence and authenticity.