Follow the steps below to create a strong LinkedIn profile:
Display your photograph
Use a photo that is professional appropriate and clearly recognizable as you. You want people who’ve met you in person to recognize you when they respond to your request to connect.
If you do not have a good photo, schedule an appointment with the Piper Center Photographer. [Headshot appointments are only available during the academic year]
Write a strong headline
Draft a short description of who you are and what you do. Your headline will be the first piece of information that people see, other than your photo. Use your headline to leverage your skills, interests, and aspirations.
Examples of headlines include “Recent St. Olaf Grad Seeking Online Marketing Position” or “St. Olaf Psychology Major/Student Government Senator”
Draft a “summary” section
Write this section in the first person, using the word “I.” Structure your summary around the following questions:
- WHO are you? What is at your core that relates to your career path? What are you currently doing that relates to this field? Include a recent or current internship, volunteer or project work in your area of interest, and unique qualities or characteristics, including deep beliefs about your field (e.g. “I am a firm believer in excellent education for everyone, regardless of their background.”)
- WHAT experiences have you had? What are skills that will prepare you for the field you want to enter? Use keywords specific to the job or field. Keep this section short. Your resume will provide the details.
- WHERE will you go next? End with career-related goals for the future.
Create a personalized URL
Click “Edit your public profile” to the right of your profile. On the right side of the screen, find and click on “Customize your public profile URL.” The window below will open and give you the option to change your URL. Choose a concise URL to place on your resume, email signature, and/or business card.
Add recommendations
Consider including strong, helpful recommendations from faculty, supervisors, or campus advisors. Please review Letters of Recommendation for more information.