Program Overview
MADD hours will be divided into two activities: team training and teamwork.
During MADD team training, students will receive two hour training sessions three times per week led by Fernando Sevilla, Director of Creative Services in the Marketing and Communications Department where they will learn fundamental concepts, analyze and dissect case studies, and develop their own personal projects. This training will focus on how to apply simple marketing concepts to complex projects and on how to become a life-long learner that can adapt to new theories, technology, and software in an ever-changing field.
During MADD teamwork, students will work with the Marketing and Communications department to strategize and develop a real, inquiry-to-prospect marketing campaign that will help a campus department.
Note: Given the hour requirements for this certificate program, students are unable to enroll in a St. Olaf Interim course in addition to this program. However, students have the option to enroll in the Internship & Reflection Seminar (ID 295) to receive credit for this project-based experiential program.
Application Deadline: October 15, 2024 at 11:59pm
Off-Campus Agency Visit
With the objective of gaining exposure to the marketing and advertising world in mind, there will also be at least one off-campus visit to an agency in the Minneapolis/St. Paul. Students will get to see the work environment, talk to marketing professionals about their career paths, and get a better sense of what it takes to pursue a professional future in these creative fields.
Questions?
Meghan Anderson (she, her, hers)
Associate Director, Ole Career Launcher, Innovation and the Arts