Marketing, Advertising, and Digital Design (MADD)

MADD hours will be divided into two activities: team training and teamwork.

During MADD team training, students will receive two hour training sessions three times per week led by Fernando Sevilla, Director of Creative Services in the Marketing and Communications Department where they will learn fundamental concepts, analyze and dissect case studies, and develop their own personal projects. This training will focus on how to apply simple marketing concepts to complex projects and on how to become a life-long learner that can adapt to new theories, technology, and software in an ever-changing field.

During MADD teamwork, students will work with the Marketing and Communications department to strategize and develop a real, inquiry-to-prospect marketing campaign that will help a campus department.

Note: Given the hour requirements for this certificate program, students are unable to enroll in a St. Olaf Interim course in addition to this program. However, students have the option to enroll in the Internship & Reflection Seminar (ID 295) to receive credit for this project-based experiential program.

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Application Deadline: October 15, 2024 at 11:59pm

The specific objectives of this program are:

To provide opportunities for students who have an interest in careers within creative fields to learn about the fundamentals of Marketing, Advertising, and Digital Design.
To develop an effective and impactful experiential learning opportunity for students.
To create opportunities for students to apply newly learned skills to real marketing projects that will have an impact on a local non profit organization, or an office on campus.
To lay the foundation needed for future marketing professionals to find resources and “learn how to learn” the technical/software skills and experience that their future careers will need
To create a space where students can explore how to put their liberal arts education to use in a real world setting.

Junior or senior with a strong academic record (exceptional sophomores may be considered)
Any academic discipline is welcome, although Studio Art majors, Management or Film/Media Studies concentrators may be particularly well aligned for the opportunity
Strong interest in the subject matter
Able to effectively work as part of a team
Relevant experience in the arts, graphic design, photography, and/or marketing

Off-Campus Agency Visit

With the objective of gaining exposure to the marketing and advertising world in mind, there will also be at least one off-campus visit to an agency in the Minneapolis/St. Paul. Students will get to see the work environment, talk to marketing professionals about their career paths, and get a better sense of what it takes to pursue a professional future in these creative fields.

Meghan McMillan (she, her, hers)

Associate Director, Ole Career Launcher, Innovation and the Arts

Tomson Hall 270M

P507-786-3565

Emcmill2@stolaf.edu

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Piper Center for Vocation and Career

Marketing, Advertising, and Digital Design (MADD)

Program Overview

MADD hours will be divided into two activities: team training and teamwork.

During MADD teamwork, students will work with the Marketing and Communications department to strategize and develop a real, inquiry-to-prospect marketing campaign that will help a campus department.

Application Deadline: October 15, 2024 at 11:59pm

The specific objectives of this program are:

To provide opportunities for students who have an interest in careers within creative fields to learn about the fundamentals of Marketing, Advertising, and Digital Design.

To develop an effective and impactful experiential learning opportunity for students.

To create opportunities for students to apply newly learned skills to real marketing projects that will have an impact on a local non profit organization, or an office on campus.

To lay the foundation needed for future marketing professionals to find resources and “learn how to learn” the technical/software skills and experience that their future careers will need

To create a space where students can explore how to put their liberal arts education to use in a real world setting.

Junior or senior with a strong academic record (exceptional sophomores may be considered)

Any academic discipline is welcome, although Studio Art majors, Management or Film/Media Studies concentrators may be particularly well aligned for the opportunity

Strong interest in the subject matter

Able to effectively work as part of a team

Relevant experience in the arts, graphic design, photography, and/or marketing

Off-Campus Agency Visit

Questions?

Meghan McMillan (she, her, hers)