Social Media Marketing

The Piper Center for Vocation & Career is partnering with Foxwell Digital to offer a 3-session training program to students interested in gaining a better understanding of digital marketing and paid social media advertisements. Learn from industry expert and alum – Andrew Foxwell ‘08 – as you dive into concepts related to the social media marketing landscape. Topics may include SMS and Email Marketing, Influencer Performance Marketing, Facebook and Instagram Ads, and more!

In addition to the technical skills that you’ll learn, students will also have the opportunity to connect with agency owners in the Foxwell Digital Community on a digital marketing project.

Note: The Piper Center will pay for all certification expenses.

Deadline Extended! Submit your application by Friday, December 2.

The specific objectives of this program are to:

- To provide opportunities for students who have an interest in careers within creative fields to learn about the fundamentals of Social Media Marketing, Facebook and Instagram Ads, and more.
- To develop an effective and impactful experiential learning opportunity for students.
- To create opportunities for students to apply newly learned skills to real marketing projects that will have an impact on a start-up agency
- To lay the foundation needed for future marketing professionals to find resources and “learn how to learn” the technical skills and experience what their future careers will need
- To create a space where students can explore how to put their liberal arts education to use in a real world setting

Any class year is welcome to apply
Any academic discipline is welcome, although Studio Art majors, Management or Film/Media Studies concentrators may be particularly well aligned for the opportunity
Strong interest in the subject matter
Able to effectively work as part of a team
Relevant experience in the arts, graphic design, photography, and/or marketing

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Workshop Leader

Andrew Foxwell is Co-Founder of Foxwell Digital, a paid social media advisory firm that he runs with his wife, Gracie. Since the company’s start in 2013, Foxwell Digital has guided hundreds of organizations on their Facebook and Instagram paid media spend, including Blenders Eyewear, Beats by Dre, Buzzfeed, KIND Snacks, Hilton, GoPro, and more. Foxwell Digital now consists of a membership, The Foxwell Founders, a group of 400 digital advertisers from around the world, courses on digital marketing, paid social management, and advising about the nuances of social stocks.

Previous to starting Foxwell Digital, Andrew was the first director of paid social at 3Q Digital a silicon valley digital marketing agency. He also was a congressional press secretary and then worked at iConstituent, a company that helps members of congress reach their constituents digitally, where he helped Nancy Pelosi launch her first Facebook ad.

Meghan McMillan

Meghan McMillan (she, her, hers)

Associate Director, Ole Career Launcher, Innovation and the Arts

Tomson Hall 270M

P507-786-3565

Emcmill2@stolaf.edu

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Piper Center for Vocation and Career