Entrepreneurship: Value Proposition Design Certificate

The Value Proposition Design program will help you translate your innovation to a fundable, high-growth business. The workshop leaders from the University of Minnesota MIN-Corps program use the Lean Startup (also called Lean LaunchPad) approach, a structured process to quickly assess and refine business concepts, thus avoiding costly mistakes and accelerating your progress to market launch. Students in this program will have access to mentorship from industry experts and entrepreneurs. Upon successful completion of the program requirements, students will receive a Value Proposition Design Certificate and digital badge from the University of Minnesota Carlson School of Management Holmes Center for Entrepreneurship.

Note: This hands-on program takes work. In addition to the course deliverables, you are expected to “get out of the building” to interview and observe customers and stakeholders. Direct market interaction is vital to fine-tuning your value proposition, your business model and your commercialization milestones.

Application Deadline: Saturday, September 30 at 11:55pm

The specific objectives of this program are to:

Develop familiarity with Lean LaunchPad concepts and tools, such as value proposition design, business model canvas, and customer discovery
Map your stakeholder/customer ecosystem to understand customer roles, requirements and decision processes
Understand customers’ problems (“pain points”) from their perspective
Determine the modifications to your solution required to achieve product-market fit
Build connections to the commercial ecosystem for your innovation
Develop a commercialization roadmap identifying key milestones and required resources

Those selected for this program will be expected to be available for all five of the workshops. All workshops (including the virtual workshop) will be hosted in HH205.

October 12 – On-Campus (In-person) | 7-9pm
October 19 – On-Campus (Virtual) | 7-9pm
October 26 – On-Campus (In-person) | 7-9pm
November 2 – On-Campus (Virtual) | 7-9pm
November 9 – Twin Cities* (In-person) | 7-9pm

*Transportation provided!

Sophomores, junior and seniors
Any academic discipline is welcome
Strong interest in the subject matter
Able to effectively work as part of a team

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Workshop Leaders

These workshops will be led by two trailblazers who have made a positive impact on the entrepreneurial world. They bring over 30 years of experience and look forward to sharing their wisdom in an effort to bring your ideas to life!

Ann Schulte P’22 | Brings experience in developing and implementing corporate, product, and commercial strategies and leading growth initiatives. Anne Schulte is the lead executive-in-residence in the Discovery Launch Pad of the Technology Commercialization venture center, where she helps to incubate startups emerging from UMN intellectual property.

Amy Moore | Amy has over a decade of experience in biotech translation, strategy, and project management. Amy is the Founder of Moore BioBusiness LLC, a life sciences company which specializes in engaging, maintaining, and accelerating value transfer at the academia-industry interface and at product launch. She is also an Adjunct Professor at the Carlson School of Management. Amy has previously served as a biology faculty member at numerous accredited universities. She received a BA from John Hopkins University, a PhD from the University of California, Los Angeles, and an MBA from the Carlson School of Management.

Meghan McMillan

Meghan McMillan (she, her, hers)

Associate Director, Ole Career Launcher, Innovation and the Arts

Tomson Hall 270M

P507-786-3565

Emcmill2@stolaf.edu

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Piper Center for Vocation and Career