Making It In The Arts

Making it in the ArtsArtists are often called upon to wear many hats in the practice of their craft. Artists need to be marketers, accountants, agents, collaborators, legal experts, web designers, entrepreneurs, and freelancers – and all of this while being musicians, dancers, actors, and artists.

Making it in the Arts is a year-long series of monthly seminars designed to build awareness, provide guidance, and facilitate discussion around professional practice skills for fine artists. Each seminar is designed to be relevant for all fine arts majors and those interested in arts management. (All other majors are welcome too!)

Making it in the Arts is a companion program to Ole Arts with both programs offered in a yearly rotation. Ole Arts is designed to provide opportunities for students and alumni to network and connect with each other. Making it in the Arts will provide guidance and facilitate discussion around professional practice topics that are important in the life of an artist.

Making it in the Arts is a collaboration between the Piper Center for Vocation and Career, Fine Arts Departments, and Arts Management Faculty.

Registration is not required but strongly encouraged. Register in Handshake by following the links below.

(MIITA sessions are pink card events for music majors.)

2018-2019 Series

Entrepreneurship for Artists

Tuesday, September 18th, 2018 | 6:30-8:00 p.m. | CAD, Room 305

In this seminar we will look broadly at the different skills artists need to master in order to practice their craft. Whether it be marketing, technology, web-design, entrepreneurship, budgeting, taxes or many other skills – we will talk about resources and tips for handling it all. Tips and strategies for freelancing will also be presented to build knowledge around how to locate and secure opportunities for performing and teaching in a wide variety of groups, venues, and educational institutions


Wednesday, October 24th, 2018 | 6:30-8:00 p.m. | Buntrock Commons, Gold Ballroom

The calling card is common to many fine artists is the audition. Whether actor, dancer or musician, this session will bring you together with working artists in your field for some straight talk about what to expect during post-college auditions.

The Portfolio

Thursday, February 28th, 2019 | 6:30-8:00 p.m. | CAD, Room 305
As artists we create – objects, scores, scripts, and performances. When and how do we document our creativity? How is a dance portfolio different from a visual art portfolio? How do we preserve and represent these works? What are the most current forms of dissemination and expression of the work we create? Meet professionals from each discipline who will discuss these important topics.

Making Ends Meet: Financial Planning as an Artist, Freelancer, or Entrepreneur

Monday, March 11, 2019 | 6:30-7:30 p.m. | Buntrock 144 (Grieg)
No one likes to think about it, but financial planning and managing money as an artist, freelancer, or entrepreneur is an important priority.  If you are you anxious about how to manage student loans, pay the bills, and craft your career as an artist and entrepreneur, then this session is for you!  Ben Henry-Moreland ’07 has made a career helping artists, freelancers, and entrepreneurs learn how to manage money to achieve their goals.  Ben will provide tips and strategies to help student make ends following graduation.

Ben Henry-Moreland graduated from St. Olaf in 2007 with a Bachelor of Music degree in vocal performance and sang professionally around the Midwest, New England, and Europe. He is now a financial planner who works with musicians, artists, and other self-employed professionals to help them manage their money responsibly and achieve their financial goals.
Ben lives in Omaha, Nebraska. You can find him online at or on Twitter (@bhenrymoreland).